Karin S. Hobbs
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Monthly Archives: August 2013
The “Ikea Effect” is Mediation
They are calling it a new psychological phenomenon, “the Ikea Effect.” Three professors who have studied this phenomenon have found that people attach more value to things they build themselves, even if those things are imperfect, like a somewhat wobbly … Continue reading
Posted in mediation, Psychology, Settlement
Tagged Build-A-Bear, building, ikea, ikea effect, Legos, npr, phenomenon, psychological
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